Food is at the heart of many environmental, social and economic challenges faced across the globe. Our mission is to create a sustainable food system that gives everyone access to healthy and nutritious food, while protecting and restoring the natural environment. We believe that sustainable nutrition is a hugely powerful guiding principle for accelerating overall progress on our food system challenges. We need to change the current system from one based solely on increasing production (tonnes of food grown per unit area of land) to one that focuses on optimizing sustainable nutritional outcomes (numbers of people nourished per unit area of land).
We work with organisations in the private and public sectors from across the food value chain, both individually and in collaboration, in order to create systemic change in the food system. Through these partnerships and multi-stakeholder alliances we develop practical solutions to deliver the scale of change we need. Organisations we have worked with in this way include Unilever, PepsiCo, Sainsburys, Pret a Manger and WWF. Take a look at our full list of partners.
Our global food system is broken, and it urgently needs fixing. We know we need to rapidly find ways to feed a growing population – both reliably, and with much better diets. But our bigger challenge is meet these needs, while protecting and repairing the natural world, and taking greater care of the people that our food production relies on.
We believe there are three critical things that need to change, to help fix our broken food system. We need to:
Our analysis and experience have led us to focus on three programmatic priorities for creating change.
We are addressing complex, competing challenges around food security and nutrition, to drive good outcomes while managing pressures on land and resources.
How? We are currently leading a new and exciting global partnership, The Protein Challenge 2040, which explores how to optimise nutritional outcomes whilst reducing key environmental impacts from protein production and consumption.
We are building sustainable value networks, to change how value of various kinds is created, distributed and measured, from producers to eaters, and making the full societal benefits of sustainable nutrition much clearer.
We build powerful coalitions to drive significant change. Our flagship projects bring together key players in the food sector to explore how to create sustainable value networks. Tea 2030, for example, explores innovation across the tea value chain, from farms to leftover teabags. Dairy 2020 explored the challenges facing the UK dairy industry and its recommendations formed the basis of the National Farmers' Union dairy strategy in the UK. Our work with the Shell Foundation explores how to develop and scale up sustainable value chains.
We are working with our Partners to transform food cultures to change people’s attitudes to, and behaviours around, food – especially food waste and diets. Our Consumer Futures Project also explores changing patterns of consumption and consumer behaviour.
Our work with our corporate partners helps individual businesses understand their role in shifting the food system onto a sustainable path. Smaller businesses and entrepreneurs pioneer new approaches, while larger corporates have the reach and resources to take commercial solutions to scale and influence their wider markets. We work with a deliberate variety of partners, from smaller entrepreneurial pioneers to leading multinationals, from food production to manufacturers, brands and retailers, as well as industry associations and expert non-profits.
Through the use of trends, visions and scenarios we challenge businesses on their assumptions about the world and to map their route to a sustainable future. For example, our work with Pepsico opened their eyes to their reliance on agriculture and helped them develop a resilient business strategy. By developing a series of scenarios for 2030, this project identified major sustainability risks and opportunities, and led the company to set up a new sustainable agriculture team who manage the risks that climate and water crises pose to its supply chains. We've used similar approaches with General Mills, DuPont and Delhaize.