Jordan McKay

Principal Sustainability Strategist

Background

I help organisations understand their changing context, set and achieve sustainability goals, and act strategically to create a bright future. I use creative futures methods and systems thinking to help organisations design and implement ambitious strategies and have worked with leading organisations including HSBC, Unilever, Amazon, Capgemini, Royal Enfield, Cargill, Walmart Foundation, UCLA and the Canadian government. With a Master of Science in Sustainable development from Uppsala University in Sweden, and having lived and worked in Asia, Europe, Scandinavia and America, I bring a global systems perspective to my work.

Dream Project

When a big, difficult sustainability problem is on my mind, I turn it into a question and Google it. The search results inevitably reveal one of two things:

People working to solve the problem.

A space where people could be working to solve the problem.

Result 1 gives me hope and result 2 a potential objective. My dream project is anything involving people working to solve big problems (result 1), or interested in solving big problems (result 2).

What floats my boat outside of work?

Eating, laughing, running, eating again, hearing live music, learning languages, mimicking/deciphering accents, and riding in/on electric vehicles of any kind.

Latest

Business Guide to Advancing Climate Justice

The Business Guide to Advancing Climate Justice, co-published by Forum for the Future and B Lab U.S. is designed for businesses that are working to address the climate crisis by using equity-centered solutions.
Love, futures and philanthropy: Why giving in a polycrisis needs to start from the heart

How do love, futures and philanthropy intersect, and why is this intersection so critical in tackling complex challenges in a polycrisis? Hannah Pathak, Forum’s International Managing Director, explores more in this blog.
Why organisations must prioritise climate and health in 2024 – and how some already are

Following World Health Day this past Sunday, Hannah Pathak, Forum’s International Managing Director and co-director of the Climate and Health Coalition, shares findings from a recent network roundtable about how organisations are focusing on climate and health in 2024, and why taking action now is more urgent than ever.
Pathways to transforming unethical recruitment practices

If a strong foundation of trust among diverse stakeholders is established in a complex system, how can this be built on to create lasting, effective change? In the last of a three-part blog series, we explore possible pathways to an effective changemaking system in responsible recruitment, and opportunities for value chain actors to act in transformative ways.

Josh Weinberg

Associate Director of Finance
Libby Lyon

Senior Change Designer
Rowan Kinchin

Network Operations Director at the School of System Change
Glen Jones-Smythe

Interim Global Financial Controller
Duncan Williams

Principal - Food and Regenerative Agriculture
Ayesha Khosla

Senior Sustainability Strategist
Aditi Khurana

Senior Fundraising and Development Manager
Siva Balasubramanian

Principal Sustainability Strategist
Lisa Ivanow

Administrative Assistant
Nitin Kesar

Senior Communications and Marketing Manager

The Five Capitals - a framework for sustainability

The Five Capitals Model provides a basis for understanding sustainability in terms of the economic concept of wealth creation or ‘capital’. Any organisation will use five types of capital to deliver its products or services. A sustainable organisation will maintain and where possible enhance these stocks of capital assets, rather than deplete or degrade them.
Jobs

We are a growing organisation and we are regularly on the look out for new recruits to join our teams around the world.
For a just and regenerative future

Forum for the Future is a leading international sustainability organisation running out of offices in the UK, US, India and Singapore.
Growing our Future US

Working together to accelerate the transition to a just and regenerative agriculture system in the United States.
Sustainability and system change

Climate change, malnutrition, inequality, poverty, ecological degradation. The global challenges we face are so urgent and tricky that we need a solution to match their scale and complexity. This is where system change comes in. We use systems thinking to understand the web of interrelations that create complex problems, anticipate unintended consequences, and identify how and where to take action to meet the SDG goals.
What is Net Positive?

We reinvent strategies for a 1.5°C world. Our Net Positive approach helps business put back more into society and environment than it takes out. Unilever’s pioneering commitment to eliminate fossil fuels from its operations and directly support the generation of more renewable energy than they consume was driven behind the scenes by Forum.
Transport or Mobility: What’s the difference and why does it matter?

Recently, the word transportation is being replaced with mobility. Why is this happening? What’s the difference between them? And why should we care about this change?
Become a system change agent

Learn more about upcoming system change programmes and express your interest.
6 ways Unilever has achieved success through sustainability - and how your business can too

A year ago this week, Unilever launched its Sustainable Living Plan (USLP), one of the most ambitious strategies that a global company has ever embarked on. Pioneering a bold new business model, the company pledged to double in size at the same time as halving its environmental footprint.
Transforming the Purpose of Business

More and more businesses like are setting ambitious targets for positive impact on their operations, value chains and wider operating context. For more than 25 years we have partnered with businesses to navigate this complexity and design impactful solutions that deliver the deeper change that’s needed. Why not get in touch to find out more?