Communications and Marketing Manager

Background

I always knew I wanted to write for a living, but it was only after a stint in the newsroom that I realised I needed my words to make a positive impact. Since then, I’ve become committed to making a career out of using communications for the betterment of the world. My professional development has expanded from just writing to the whole gamut of communications disciplines, be it public relations, marketing, branding, internal communications, content development, social media, or design.

I was previously at the Institute of Policy Studies in Singapore, working on research, public affairs, and social media for the think-tank, and part of the in-house communications team at the Singapore International Foundation, a public diplomacy agency. I also worked as a freelance copywriter for Small and Medium Enterprises during my time as an undergraduate.

As Forum’s first Communications and Marketing Manager in APAC, I aim to build mindshare, brand equity, and establish Forum as the thought leader for futures and sustainability issues in the region.

Dream Project 

A multimedia, multi-platform documentary series based on Forum’s work. Compelling storytelling has the ability to make a positive impact—coupled with Forum’s approach to systemic change and sustainability, I believe we have a winning combination that has potential to deliver long-term effects. 

What floats my boat outside work?

On weekdays, I am typically bent over my desk at work. On weekends, I am also typically bent over my desk, scratching out images on postcards. I am a self-taught illustrator, having started relatively late in life. My preferred mediums are pen drawings, calligraphy, and watercolour, with nature as my main subject.

When I’m not drawing, I’m trying to clone myself so I can do everything and more: catching up on classic anime and graphic novels, poking around museums, documenting life with a camera… I guess you could say I’m trying to live as much as possible.

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