How to enable market acceleration?

1. Create catalysing platforms & intermediaries

Convene a wide spread of organisations, including unusual players, in order to mobilise capabilities and resources to address barriers to scale and ensure a flow of new solutions.

In practice: Nike created LAUNCH, a partnership with NASA, USAID and the US State Department, to accelerate innovation in the materials industry. They found that there wasn’t a pipeline of more sustainable materials, so they brought organisations with a shared challenge together to share knowledge and resources.

2. Advocate an enabling context

A policy can be a key barrier, therefore a change in policy can really enable activity. Work with policymakers and other stakeholders to build influence and address regulatory barriers.

In practice: Global Alliance for Clean Cookstoves aims for universal adoption of clean stoves and fuels. They raise awareness and support from policymakers, donors and private, public and non-profit stakeholders. This range of activity can be prohibitively expensive for one stakeholder to tackle, best undertaken collaboratively.