Background

I joined Forum in January 2019 as Head of Marketing and Communications. Prior to Forum, I held a range of marketing roles across the private, public and charity sectors, working in-house for Tesco plc, Sport England, WWF-UK and Save the Children as well as in partnership with brands such as M&S, HSBC, GSK and many more. I’m extremely passionate about through-the-line marketing and at Forum, oversee our communications across paid, owned and earned media with a particular focus on building brand profile and credibility not just in the UK but in support of our growing ambitions across Asia, India and the US.

Dream project

My dream project would be campaigning to preserve the world’s biodiversity, particularly across our oceans and forests. It would see me using the whole marketing mix – from PR and experiential to social media and advertising – in ways that drive mass awareness and understanding of the most pressing sustainability challenges. Done well, marketing has the potential to inspire and change mindsets towards more sustainable behaviour, and channelling this to drive long-term action on species and habitat conservation is my dream.

What floats my boat outside work

I love to read and am rarely seen without a book in hand. I also love film and spend far too much time in the local Picturehouse; otherwise I’m on the tennis court three times a week having played since the age of nine! I also love to travel. There’s so much of the world to see and nothing better than experiencing new places and cultures for the first time.

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