Tea is the world’s most consumed drink after water and plays an important cultural role in countries as diverse as Turkey, China, Russia and the UK. But tea is facing an uncertain, threatened future that has far-reaching implications.
Tea is grown in some of the countries most vulnerable to climate change, faces competition for land from other crops, is exposed to decreasing availability and higher costs of key resources - like energy and water - and has to cope with rapidly changing markets. The challenges the tea sector faces are simply too big for one organisation to tackle alone; if it is to thrive in a sustainable manner it needs to work jointly across the value chain to tackle these challenges.
This is why Tea 2030 has been set up. It has drawn together the companies responsible for the majority of the world tea market, who are committed to forging a sustainable future for the industry. The Tea 2030 coalition includes certifiers, producers and packers who initially came together to create a better understanding of what the future holds for tea and are now working in together to develop solutions to some of the challenges faced.
So far, our Tea 2030 project has:
We have reached audiences globally through social media and conferences to communicate the challenges that the sector faces, and companies have used these challenges to develop their own sustainability action plans.
In February 2014, we launched our special report, The Future of Tea – A Hero Crop for 2030, which details the scenarios, principles and recommendations which we hope will encourage and inspire future action. You can see the events leading up to the event unfold here on Storify.
If your organisation is involved in the tea value chain, and you would like to get involved in Tea 2030, please contact Ann-Marie Brouder.
Feedback on Tea 2030
“We must work with all the key stakeholders to explore all the major factors that might influence and shape the future sustainability of the tea industry. This is why we are taking a leading role in the Future of Tea 2030, collaborating with others to achieve meaningful and lasting change, so that we are all around for the next 260 years.” - Ron Mathison, Group MD of James Finlay Limited.
“We are proud to be part of Tea 2030 and believe this important collaboration is key to improving the livelihoods of millions of people in the sector and building a more sustainable future for tea.” - Pier Luigi Sigismondi, Chief Supply Chain Officer, Unilever.