Principal Strategist


I'm part of the the Sustainable Business team and Futures practice, based in Forum's Singapore Futures Centre, helping businesses in the region to use trends, visions and scenarios to map their route to a sustainable future. As a the founding member of the Asia Pacific office, I also work on building awareness for Forum's brand and developing our presence in the region.

My background is in branding, marketing and communications, but I have always believed in the advantages of cross-disciplinary thinking. My time working in the Singapore Economic Development Board on the sustainability portfolio, then in rebranding a mid-sized machine tools company, convinced me of the importance of having businesses come round to the “business case of sustainability”.

When I news came round of Forum's plans for expansion to Asia Pacific, I jumped at the opportunity to be part of an organisation which subscribes to a similar worldview. I'm excited to have joined a team of dedicated and absurdly talented individuals, as well as the opportunity to work with partners such as BASF, Sime Darby and companies in the Swire Group on their journeys towards truly sustainable growth.

What would your dream Forum project be? 

Bringing together a group of young leaders in Asia capable of disruptive change. There are a growing number of passionate individuals well equipped to navigate the global corporate environment, but dissatisfied with the status quo. I am convinced there are countless opportunities for collaboration between them.

What floats your boat outside work? 

Good conversations over good food and alcohol. Live music, preferably jazz, blues, alternative rock, or a fusion of these. Growing interest in Chinese music and theatre. Getaways involving city trotting and homestays in beautiful mountaintop settings. Reading, writing and mindless social media browsing.


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