The Future of Brands

The Future of Brands

Brands shape how we see the world and relate to it. They amplify cultures, influence perceptions, and create new norms. We shouldn't underestimate their power. But as the world changes, so will the role and manifestation of brands in it.

With this edition, we are challenging ourselves to fathom the future of brands. We scanned the horizon to collect signs of change, interviewed experts, and invited critical analysis of the shifting scene. As we were doing this, three significant ways in which brands are responding to change emerged. They are taking a stand in society. They are engaging with artists and creators. And they are becoming more intimately involved in our personal lives. What difference will they make to our future? What good might come of it? What are the risks?

This special edition, sponsored by L’Oréal, has been crafted by the team who brought you Green Futures, now part of Forum’s Futures Centre. Through our publications, we offer space for long-term reflection on particular topics – in this case, brands – stimulating better decisions today.

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Articles in this edition

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Articles in this edition

Post date: Tue, 28/10/2014 - 11:18
Post date: Tue, 28/10/2014 - 11:18
Post date: Tue, 28/10/2014 - 11:18
Post date: Tue, 28/10/2014 - 11:18
Post date: Tue, 28/10/2014 - 11:18

It makes you feel like you're right up there in terms of information... it makes me feel optimistic.

Rob Graham, Envirowise

We're moving!

Green Futures magazine has been a source of solutions and inspiration for a sustainable future since 1996. Now, Forum for the Future has launched a new platform to turn inspiration into action. Please visit our Futures Centre and discover our new annual publication, Green Futures: The Long View.

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