A fascinating read and raises, for me, far more issues of interest than I could have imagined.
After 13 weeks of research, idea creation and refinement, the finalists of the OpenIDEO.com Recycling Challenge, which aims to increase recycling rates at home, have been announced. The eight ideas, which range from slick apps to customisable recycling bins, were chosen by members of the OpenIDEO.com community, who collaborate on ideas for social good through the platform, as well as Coca-Cola Enterprises (CCE) and members of its Expert Advisory Panel.
“The calibre of the entries was extremely high and we were impressed to see such innovation and creativity”, says Joe Franses, Director of Corporate Responsibility and Sustainability at CCE. “The final eight stood out for their ability to inspire and motivate actionable change. We are excited to see how OpenIDEO.com supports their progress over the next few months and strongly believe they have the potential for impact on at-home recycling rates.”
CCE sponsored the challenge following a six-month study with the University of Exeter, which identified the need for people to break old recycling habits and form new ones. The final ideas will now be explored in more detail by the OpenIDEO.com community, CCE and the Expert Panel to determine how any of them could be piloted, and what impact they could have on increasing at-home recycling rates. As with all OpenIDEO challenges, the ideas are open source, which means that anyone is welcome to take them forward
“We hope that by encouraging people to build on them, we can create something meaningful and practical that will change people's behaviour around recycling habits in the future”, says Nathan Waterhouse, Co-founder of OpenIDEO.com, who was impressed by the wealth of knowledge and ideas that were generated on behalf of recycling over the course of the challenge, as well as the collaborative and supportive community that helped to develop them. “Our sponsor, Coca-Cola Enterprises, will also be exploring options for supporting one or more idea towards implementation”, he adds.
The Recycling Challenge finalists: