Fashion Futures presents four vivid scenarios exploring how climate change, resource shortages, population growth and other factors will shape the world of 2025 and the future of the fashion industry within it. They have been brought to life in animations created by Dom del Torto at Big Animal Studio. View the full report for more detail on each scenario.
Slow is Beautiful
Slow is Beautiful presents a world of political collaboration and global trade. ‘Slow fashion’ is in vogue, and high street brands compete on sustainability credentials. Climate change refugees have introduced new fashion influences. People own fewer, but higher quality clothes. ‘Vintage’ second-hand clothes are also popular and bought and sold online. People also wear ‘smart’ clothes, which monitor their health and wellbeing. Japan specialises in remanufacturing the world’s used garments.
In Community Couture, self-sufficient communities are thriving in a world struggling to cope with the impacts of climate change and resource shortages. Only the rich can afford new clothing, and factories that still make clothes from raw materials need protection from armed gangs. People rent garments from clothing libraries or make their own in community recycling centres. Second-hand clothing is a valuable resource and nothing is thrown away.
The prosperous world of Techno-Chic has benefited from an early switch to a low-carbon economy and huge technological investment. 3-D body scanners allow people to ’try on’ clothes in virtual mirrors. Modular clothing, produced by machines in China, is customised in store to individual taste. The latest craze is ‘chameleon’ clothing, a military spin-off, offering a blank canvas which can change colour and style, programmed to mimic the celeb of the moment. Clothes are designed to biodegrade or be reused.
In Patchwork Planet, the world has fragmented into competing blocs with rapidly changing fashions inspired by religious and cultural ideals. Western clothes are banned in much of the Middle East. Resource shortages have driven innovation: garments can be ‘grown’ from bacterial cellulose and edible clothing is a craze in Europe. Clothes are designed to be zipped, tucked and strapped to create many different looks, and post-purchase services allow owners to update them in line with the latest local trend.