Major video game creators are harnessing their power as one of the largest industries in the entertainment world to tackle climate change.

Globally, 2.6 billion people play video games, an industry worth $140 billion. With a huge legion of dedicated players, fans, and fans of players, it is a market with extensive reach.

Playing for the Planet Alliance, an initiative started by the United Nations Environment Programme (UNEP), calls on video game creators to shift perspectives. Cult-classic games such as Angry Birds 2, Gold Clash and Subway Surfers have joined this movement by creating missions and messages to generatecreate awareness and conversation.

Choices” a game from Pixelberry Studios, is centred around a central female character's fight for the planet, calling on the player to join the character's lobby to local politicians and business owners to act on climate. UNEP recorded more than 970 million players since its launch in 2019.

So what?

The gaming industry has also been able to raise funds for climate crises such as the December 2019 Australian bush fires, with Space Ape Video Games raising $120,000 for wildlife and humanitarian charities by adding in-app donation opportunities.

Supercell, Rovio and Space Ape, are also looking inward, and moving towards a carbon-neutral, and potentially carbon positive, operation. The Playing for the Planet Alliance is offering guidance to the industry on climate initiatives, with large corporations like Sony coming on board to improve the carbon offset of console makers.

The engagement of the video gaming industry demonstrates the rising tide of action on climate. Even industries not seemingly directly connected to sustainability are recognising their role, and seeing the urgency of the climate crisis.


Photo by Florian Olivo on Unsplash


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