The Natural Step - science, but not as we know it...How many times have you seen science discussed in the media this week? Whether it's bird flu, MMR jabs, climate change or new innovations - many of our day-to-day discussions revolve around scientific developments.

Science plays an enormous part in our lives. It provides us with information and understanding. It helps us to make decisions, both as a society and as individuals. From new medicines to techniques for developing agriculture or the ever-increasing energy efficient technologies, science seems to provide us through its innovative processes with a never-ending stream of new solutions.

So wouldn't it be great if we could use the same scientific approach to address the many messy and complicated problems we face, such as environmental degradation and social injustice? Imagine if we had a systematic way of identifying their root causes and a means of developing solutions that were complementary and not contradictory.

Well, we do. It's called The Natural Step Framework.

The Natural Step Framework is a simple science-based tool for analysing the complex issues associated with sustainable development.

Whether you or your organisation are facing declining resources, changing legislation, or rising costs through the supply chain, The Natural Step Framework provides a straightforward way of identifying and analysing problems. More importantly, The Natural Step Framework provides a means of developing practical solutions for businesses, government bodies, policy-makers, individuals and communities.

Organisations that use The Natural Step Framework are not only leading the way in sustainable development - they are gaining a significant edge over their competitors and improving their chances of survival in an increasingly challenging world.