Mexico is at a critical point on its path to sustainable development, says a new publication from leading UK sustainable development organisation Forum for the Future.

Launched in Mexico City today by Forum for the Future founder Jonathon Porritt, Viva la vida verde offers a snapshot of a country which is working hard to balance its emergence as a major economic power - possessing massive mineral and fossil fuel reserves - with its role as the custodian of 10-12% of the planet’s species and its huge potential for exploiting renewable energy sources.

As Mexico prepares to host World Environment Day in June, Viva la vida verde depicts a country with a newly dynamic economy but also producing 1.5% of global CO2 in 2008 - the most of any country in Latin America and facing the challenges of absolute poverty levels at 20%, water shortages, high rates of deforestation, the increasing frequency of hurricanes – linked to climate change, and continued desertification and air pollution.

These facts, combined with a 107 million population that is set to grow by 27% by 2050 create a huge responsibility for Mexico’s current leaders and businesses.

But recent improvements in environmental management and a commitment to sustainability issues by President Felipe Calderon’s administration show that progress is being made and that Mexico has every chance of harnessing its potential in a sustainable way.

“There are certainly promising signs that the Calderon administration is taking its environmental and social responsibilities seriously,” says Jonathon Porritt.

He goes on to highlight steps such as “...enshrining sustainability as a priority in the national development plan, setting out plans to curb greenhouse gas emissions, expanding sustainable forestry, protecting biodiversity and boosting wind power.”

Viva la vida verde charts this progress towards sustainable development and includes examples of business and governmental leadership, which should inspire, not just Mexicans, but the international community:

• the Mexican tourism industry, one of the biggest in the world, is linking up traditional package holidays with local food projects and coral reef conservation;
• Mexico City has an ambitious Green Plan – with a goal of being self-sufficient for water by 2022, the introduction of waste to energy plants and a citywide recycling scheme;
• Mexico is to plant 250 million trees over the next decade;
• conservation efforts are being made to protect species such as the monarch butterfly;
• President Calderon sees a Green Fund as a better way to reduce global carbon emissions than the Clean Development Mechanism.

UK environment secretary Hilary Benn, who is leading the UK-Mexico Sustainable Development Dialogue, writing in Viva la vida verde says “Mexico’s unique position as a newly industrialised country, with one of the highest global rates of biodiversity, plus a growing urban middle class and the changing consumption patterns this brings, make it all the more important for Mexicans to ‘live the green life."

Benn continues, “We have much to learn from each other... In this globally interconnected world, countries cannot achieve environmental protection and sustainable development alone.”

For all media enquiries, please contact Alex Johnson, Media and Publications Officer, Forum for the Future at a.johnson@forumforthefuture.org or on ++44 (0) 20 7324 3624 and on ++44 (0) 7765 253 231

Download a copy of the report in English here or Spanish here.

-ENDS-

NOTES TO EDITORS

About Viva la vida verde and Green Futures

Viva la vida verde is the latest in a series of Green Futures special publications on the world’s leading emerging economies. It was produced in association with the UK Department for Environment, Food and Rural Affairs (DEFRA), TUI Travel PLC, WWF, Grupo Bimbo and Unilever.

Viva la viva verde is available in Spanish and English, as both a printed publication and as a PDF. The publication will be included as a supplement to the April edition of Green Futures Magazine.

Green Futures, published by Forum for the Future, is the leading magazine on environmental solutions and sustainable futures. It aims to demonstrate how a sustainable future is both practical and desirable – and can be profitable, too. Forum for the Future’s focus is on ‘futures, leadership and innovation’, and Green Futures reflects that throughout. www.greenfutures.org.uk

About Forum for the Future

Forum for the Future - the leading sustainable development charity - works in partnership with over 130 leading organisations in business and the public sector, helping them devise more sustainable strategies and deliver these in the form of new products and services. www.forumforthefuture.org

About the Sustainable Development Dialogues

Led by DEFRA, in close collaboration with the Foreign and Commonwealth Office and the Department for International Development, the Dialogues are a cross-government initiative aimed at mutual learning on how to incorporate sustainable development values into government policy. A series of Sustainable Development Dialogues are now underway with China, India, Brazil, South Africa and Mexico.
www.defra.gov.uk/sustainable/government/international/dialogues.