Money in the economy should flow to sustainable activities, not unsustainable ones
The credit crunch and banking crisis exposed the weakness of our finance system. Its focus on short-term gains means too much money funds unsustainable activities, power is concentrated in a few institutions making the system vulnerable to shocks, and there is little focus on new financial models which will support the transition to a sustainable economy.
We want to transform the financial world. We want to incentivise long-term thinking, rewarding businesses and investors for looking beyond short-term profits. We want to innovate financial models that drive investment towards sustainable activities. And we want to inject fresh thinking, bringing in new ideas and players from outside the financial sector.