Supermarkets and other major retailers are pressing ahead with green business practices despite the threat of recession.

Efficiency savings, consumer pressure for greener goods and the rising cost of oil and other resources are all reasons why it makes good business sense to put sustainability at the heart of creating value, according to Retail Leadership. “Maintaining an emphasis on sustainable development in core business will be an important element of retail success – recession or not,” says the report’s author Tom Berry, Head of Retail at the Forum. “And staying focused on sustainability in a down-turn will only help to reinforce claims and dispel accusations of greenwash.”

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