New value added mobile services have the potential to increase the positive social and economic role of mobile phones. Person to person airtime transfer is one such service, allowing mobile subscribers to send and receive airtime for a small fee.

This study analyses the social and economic impacts of airtime transfer in Egypt. The report is based on data gathered through focus groups and a quantitative survey. The study will be of interest to telecom industry professionals in emerging markets, NGOs, development agencies and those looking at product innovation for pro-poor development and 'Base of the pyramid' business models.

The study finds that, at present, airtime transfer's social aspects are more visible than its economic benefits. These benefits include reinforcing existing family and friendship networks and building social capital. The service has yet to deliver its full potential for enabling economic activity, either directly through creating income earning opportunities, or indirectly, through allowing more low-income individuals to access mobile services or as an enabler for improving access to financial services for underserved groups. The study concludes by outlining some potential options to increase the positive impacts of airtime transfer in Egypt.

For more information please contact business@forumforthefuture.org.uk

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