A tool for building brand identity – with integrity

13 November, 2014 by James Payne

James Payne introduces the Wayfinder: a tool to help brands find their purpose.

Co-creating the future

12 November, 2014 by Duncan Jefferies

Collaborative design and co-creation projects are redefining the way brands work.

Carbon reduction: not just a long-term lifesaver

10 November, 2014 by Anna Simpson

Anna Simpson offers brands a tip for 2015, as ClimateCare celebrates ten years of investment in improved cooking methods.

Colour for communities

6 November, 2014 by Anna Simpson

Anna Simpson asks David Brunt about the brand value of social impact.

For sponsorship to work well, it needs to be meaningful

5 November, 2014 by Jessica Naylor

Public backlash against  BP's funding of Tate is raising questions about the ethics of funding partnerships.

BuyPartisan app reveals companies' political affiliations

4 November, 2014 by Will Simpson

A new app has been launched that allows consumers to find out companies’ political donations and affiliations in seconds.

Four scenarios for the year 2030 to make brands sit up

3 November, 2014 by Anna Simpson

We ask how brands might respond to four scenarios for the future of the US retail market, drawn from the Retail Horizons toolkit.

Civil society is calling on brands, says Sally Uren

30 October, 2014 by Sally Uren

If corporates are to achieve any degree of social transformation, marketing departments need to be on side, says the Chief Executive of Forum for the Future.

Brands need to keep up with new thinking about human behaviour

29 October, 2014 by Anna Simpson

David Hall, Founder and Executive Director of Behaviour Change, argues we’ve moved beyond the time where every new initiative had to be a brand.

Four brands redefining their market

28 October, 2014 by Rob Greenfield

From affordable quality to drone delivery, these brands are looking beyond the status quo for long-term success.


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