Sound nappies

Rely on the radio to kick start the morning? They’ve been bounding out of bed in Bedfordshire recently to the sound of a Richard Briers commercial for the Cotton Fresh Nappy Service. The company won free air time in a Yell.com competition to get its environmental message across. Like similar successful businesses elsewhere, it offers a local laundry service to ease the pain for parents who have woken up to the waste of using disposables.