Five brands look to art for inspiration

Wednesday, 19 November 2014 by Jessica Naylor
Tags: Brands, Consumer engagement, Creative industries

How IBM, Intel, MINI, Selfridges and Tiger Beer each worked with artists to find new avenues for innovation.

Why I draw: Giorgia Lupi on the art of visual understanding

Monday, 17 November 2014 by Giorgia Lupi
Tags: Brands, Consumer engagement, Creative industries

Giorgia Lupi, information designer and co-founder of Accurat, explains how drawing can lead to new ways of seeing and understanding.



Co-creating the future

Wednesday, 12 November 2014 by Duncan Jefferies
Tags: Brands, Consumer engagement

Collaborative design and co-creation projects are redefining the way brands work.

Colour for communities

Thursday, 06 November 2014 by Anna Simpson
Tags: Behaviour change, Brands, Communications , Creative industries, Sustainable business

Anna Simpson asks David Brunt about the brand value of social impact.

Coca-Cola Enterprises reveals Recycling Challenge finalists

Friday, 01 August 2014 by Duncan Jefferies
Tags: #theBIGshift, Consumption, Creative industries, Innovation, Waste

Apps, social movements and customisable bins are among the eight short-listed ideas from CCE and’s 13-week challenge, which aims to increase recycling rates at home.

A battery that dissolves in your body

Thursday, 10 July 2014 by Ian Randall
Tags: Engineering, Health, Innovation

A biodegradable battery for short-life electronics has been developed by researchers at the University of Illinois.

Can Audi end the energy-wasting rush to beat the lights?

Tuesday, 08 July 2014 by Will Simpson
Tags: #theBIGshift, Carbon, Consumption, Innovation, Sustainable business, Transport

A new piece of in-car technology could see the rush to get through the green light become a thing of the past – and reduce carbon dioxide (CO2) emissions in the process.

OpenIDEO community rises to CCE’s Recycling Challenge

Monday, 30 June 2014 by Duncan Jefferies
Tags: #theBIGshift, Behaviour change, Brands, Innovation, Value chains, Waste

Duncan Jefferies reports on the final Challenge Workshop of CCE’s 11-week Recycling Challenge – and reveals the winning ideas.

Rise of the collaborative commons

Thursday, 26 June 2014 by Anna Simpson
Tags: #theBIGshift, Communications , ICT, Innovation

Anna Simpson asks Jeremy Rifkin how an era of nearly free goods and services could lead to a more efficient global economy.

“We must bridge the gap between today’s ‘consciousness’ and tomorrow’s everyday”

Friday, 20 June 2014 by Jennifer Clark
Tags: Construction, Consumer engagement, Energy, Engineering, Innovation

Jennifer Clark of Skanska asks whether innovative finance solutions can make ‘green’ part of our daily lives.


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Great to see that Green Futures has lost none of its edge. It simply gets better with wonderful images for a fresh new look.

Carol Somper, Principal Consultant, Temple Group Limited