Five brands look to art for inspiration

Wednesday, 19 November 2014 by Jessica Naylor
Tags: Brands, Consumer engagement, Creative industries

How IBM, Intel, MINI, Selfridges and Tiger Beer each worked with artists to find new avenues for innovation.

Why I draw: Giorgia Lupi on the art of visual understanding

Monday, 17 November 2014 by Giorgia Lupi
Tags: Brands, Consumer engagement, Creative industries

Giorgia Lupi, information designer and co-founder of Accurat, explains how drawing can lead to new ways of seeing and understanding.

 

 

A tool for building brand identity – with integrity

Thursday, 13 November 2014 by James Payne
Tags: Brands, Consumer engagement

James Payne introduces the Wayfinder: a tool to help brands find their purpose.

Co-creating the future

Wednesday, 12 November 2014 by Duncan Jefferies
Tags: Brands, Consumer engagement

Collaborative design and co-creation projects are redefining the way brands work.

Carbon reduction: not just a long-term lifesaver

Monday, 10 November 2014 by Anna Simpson
Tags: Carbon, Financial models, Health, International development

Anna Simpson offers brands a tip for 2015, as ClimateCare celebrates ten years of investment in improved cooking methods.

Colour for communities

Thursday, 06 November 2014 by Anna Simpson
Tags: Behaviour change, Brands, Communications , Creative industries, Sustainable business

Anna Simpson asks David Brunt about the brand value of social impact.

For sponsorship to work well, it needs to be meaningful

Wednesday, 05 November 2014 by Jessica Naylor
Tags: Brands, Consumer engagement, Value chains

Public backlash against  BP's funding of Tate is raising questions about the ethics of funding partnerships.

BuyPartisan app reveals companies' political affiliations

Tuesday, 04 November 2014 by Will Simpson
Tags: Behaviour change, Brands, Consumption, Investment

A new app has been launched that allows consumers to find out companies’ political donations and affiliations in seconds.

Four scenarios for the year 2030 to make brands sit up

Monday, 03 November 2014 by Anna Simpson
Tags: Behaviour change, Brands, Communications , Consumer engagement

We ask how brands might respond to four scenarios for the future of the US retail market, drawn from the Retail Horizons toolkit.

Civil society is calling on brands, says Sally Uren

Thursday, 30 October 2014 by Sally Uren
Tags: Behaviour change, Brands, Consumer engagement, Education

If corporates are to achieve any degree of social transformation, marketing departments need to be on side, says the Chief Executive of Forum for the Future.

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A fascinating read and raises, for me, far more issues of interest than I could have imagined.

Ian Eldridge, Chief Executive, Pizza Express