How neuromarketing can unlock cross-cultural understanding

Friday, 12 December 2014 by Gemma Calvert
Tags: Brands, Consumer engagement, Retail

Professor Gemma Calvert of the Institute for Asian Consumer Insight discusses new techniques that could be key to the future of global brands.

“Connecting things does not make the world smart”

Thursday, 11 December 2014 by Hugh Knowles
Tags: Consumer engagement, Creative industries

You have to empower people for radical change, says Hugh Knowles, founder of the Internet of Things Academy and Head of Innovation at Forum for the Future.  

Gut instinct: will brands tend our microbial gardens?

Wednesday, 10 December 2014 by Jon Turney
Tags: Brands, Health

Jon Turney explores what the 'century of biology' might mean for brands.

Personal care: a systems approach

Wednesday, 03 December 2014 by Anna Simpson
Tags: Brands, Consumer engagement, Health, Retail

Top retailers come together to put the personal care sector on track for a sustainable future.

Made in India: five companies demonstrate global leadership for the climate

Tuesday, 02 December 2014 by Neeta Lal
Tags: Carbon, Energy, Sustainable business

Neeta Lal describes how businesses in India are decoupling growth from carbon emissions, as five Indian companies make CDP’s Global A-list.

Gutter oil alert: appetite for trusted brands grows following food scandal

Thursday, 27 November 2014 by Will Simpson
Tags: Brands, Consumer engagement

Brands in East Asian markets must show that they are safe to maintain consumer confidence.

The Internet of Things: a tectonic technology shift for brands

Wednesday, 26 November 2014 by Andy Hobsbawm
Tags: Brands, Consumer engagement

Our real and virtual lives are merging in ways that transform brand-consumer relations and leave no industry unchanged, says Andy Hobsbawm.

String3: Taking transparency beyond commercial sensitivity

Tuesday, 25 November 2014 by Tim Wilson
Tags: Consumption, Manufacturing, Retail

To know where products come from, suppliers at every stage of the chain need to share information. Tim Wilson reveals one way to encourage them to engage. 

 

Five brands look to art for inspiration

Wednesday, 19 November 2014 by Jessica Naylor
Tags: Brands, Consumer engagement, Creative industries

How IBM, Intel, MINI, Selfridges and Tiger Beer each worked with artists to find new avenues for innovation.

Why I draw: Giorgia Lupi on the art of visual understanding

Monday, 17 November 2014 by Giorgia Lupi
Tags: Brands, Consumer engagement, Creative industries

Giorgia Lupi, information designer and co-founder of Accurat, explains how drawing can lead to new ways of seeing and understanding.

 

 

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