Gutter oil alert: appetite for trusted brands grows following food scandal

Thursday, 27 November 2014 by Will Simpson
Tags: Brands, Consumer engagement

Brands in East Asian markets must show that they are safe to maintain consumer confidence.

The Internet of Things: a tectonic technology shift for brands

Wednesday, 26 November 2014 by Andy Hobsbawm
Tags: Brands, Consumer engagement

Our real and virtual lives are merging in ways that transform brand-consumer relations and leave no industry unchanged, says Andy Hobsbawm.

String3: Taking transparency beyond commercial sensitivity

Tuesday, 25 November 2014 by Tim Wilson
Tags: Consumption, Manufacturing, Retail

To know where products come from, suppliers at every stage of the chain need to share information. Tim Wilson reveals one way to encourage them to engage. 

 

Five brands look to art for inspiration

Wednesday, 19 November 2014 by Jessica Naylor
Tags: Brands, Consumer engagement, Creative industries

How IBM, Intel, MINI, Selfridges and Tiger Beer each worked with artists to find new avenues for innovation.

Why I draw: Giorgia Lupi on the art of visual understanding

Monday, 17 November 2014 by Giorgia Lupi
Tags: Brands, Consumer engagement, Creative industries

Giorgia Lupi, information designer and co-founder of Accurat, explains how drawing can lead to new ways of seeing and understanding.

 

 

A tool for building brand identity – with integrity

Thursday, 13 November 2014 by James Payne
Tags: Brands, Consumer engagement

James Payne introduces the Wayfinder: a tool to help brands find their purpose.

Co-creating the future

Wednesday, 12 November 2014 by Duncan Jefferies
Tags: Brands, Consumer engagement

Collaborative design and co-creation projects are redefining the way brands work.

Carbon reduction: not just a long-term lifesaver

Monday, 10 November 2014 by Anna Simpson
Tags: Carbon, Financial models, Health, International development

Anna Simpson offers brands a tip for 2015, as ClimateCare celebrates ten years of investment in improved cooking methods.

Colour for communities

Thursday, 06 November 2014 by Anna Simpson
Tags: Behaviour change, Brands, Communications , Creative industries, Sustainable business

Anna Simpson asks David Brunt about the brand value of social impact.

For sponsorship to work well, it needs to be meaningful

Wednesday, 05 November 2014 by Jessica Naylor
Tags: Brands, Consumer engagement, Value chains

Public backlash against  BP's funding of Tate is raising questions about the ethics of funding partnerships.

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