Marketing

Marketers can save the world – here’s where they need help

“If I'd asked customers what they wanted, they would have said, a faster horse" - Henry Ford, Founder of Ford Motor Company

How brands can get under our skin

There’s a house on Long Island that can keep you young. At least, that’s what the architects claim – and it’s no small matter in an ageing world. If I asked you what you’d look for in your ideal home, you might reply ‘a space to unwind’, or ‘a little love and laughter’.

Facebook's new 'Donate Now' button and the campaign for advertising grants

 

Facebook are currently trialling a ‘Donate Now’ button for non-profit pages which allows users to give money over facebook without being redirected.

Join #theBIGshift and Lead the Transformation to a Sustainable Future

(This article first appeared as a guest blog by Sally Uren in the Huffington Post on 3 December, 2013)

Which? - Consumers in 2030

What might consumers need from Which? - the UK's consumer champion - in 2030?

Businesses embrace the wisdom of the crowd

From start-ups to large corporations, businesses are crowdsourcing their future. But is such a strategy wise, asks Tess Riley?

How the web is pushing transparency

A new generation of online tools is offering the public an insiders’ view of business.

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