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Home › Marketing › Marketing

Marketing

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Results for Marketing

Which? - Consumers in 2030

What might consumers need from Which? - the UK's consumer champion - in 2030? Just launched: 8th February 2013, download the report on the left-hand side of this page ...

Forum - Project - Ulrike Stein - 27/03/2013 - 6:45pm - 2 comments

Businesses embrace the wisdom of the crowd

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Green Futures - Article - tess riley - 05/03/2013 - 6:59pm - 0 comments

Waterproof, glow in the dark, solar charging phone covers.

Last week Nokia announced it was going to release a '3D printing developement kit', making the 3D printing templates of the shells of their Lumia 820 phones openly available. This allows ...

Forum - Blog - Louise Armstrong - 20/03/2013 - 3:56pm - 0 comments

Getting a buzz from collaboration and partnership

“Collaboration” is such a buzzword in business and sustainability circles right now, popping up regularly in my inbox in event invitations, reports, newsletters and blogs. From the conference circuit to the twittosphere, the stories of this year’s new ...

Forum - Blog - Geraldine Gilbert - 14/01/2013 - 6:56pm - 0 comments

Sustainability and The Susan Boyle Story

In 2009, the audition of a 48 year-old unemployed single woman living alone with her cat in rural Scotland became the most-watched Youtube clip in history. Donny Osmond cries when he watches it, Anne Hathaway watches it when she has a bad day, ...

Forum - Blog - Madeleine Lewis - 21/12/2012 - 5:10pm - 0 comments

How the web is pushing transparency

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Green Futures - Article - Prina Shah - 16/07/2012 - 11:34am - 0 comments

M&S: deeply uncool; deeply right

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Green Futures - Article - Martin Wright - 11/06/2012 - 9:15am - 2 comments

Uninspired by Rio+20? Come to Big Green Week!

I recently had to sit through an excruciating meeting all about the Rio+20 Conference taking place in a few weeks time. Everyone was doing their best to be as up-beat as possible, but you could tell that their heart’s really weren’t in it. Try as they ...

Forum - Blog - Jonathon Porritt - 06/06/2012 - 2:49pm - 1 comment

Brakes on Chinese car market point to "a different kind of growth"

A slump in Chinese car sales could suggest more than just a ropy season. Its no coincidence that the government removed auto subsidies in 2011 and is currently following a policy of developing more fuel-efficient vehicles. It seems like cars might ...

Forum - Blog - Alison Freeman - 03/07/2012 - 11:18am - 0 comments

Sustainability and Brands

Resilient brands are influencers, doers, exchangers, innovators and re-inventors of their business How sustainable is your brand? Join the 2013 Sustainability and Brands ...

Forum - Project - Geraldine Gilbert - 21/05/2013 - 9:31am - 0 comments

Talking about Better ways of doing business - a twitter story from New York

[ View the story "Better ways of doing business - New York 2nd May 2012" on Storify ] off no ...

Forum - Blog - Geraldine Gilbert - 03/05/2012 - 11:38am - 0 comments

Can sustainable fish go mainstream?

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Green Futures - Article - Anonymous - 04/04/2012 - 9:15am - 1 comment

In case the world doesn’t end in 2012…Looking ahead to 2020

Guest blog by Jenna Hovel, Associate Planner at OgilvyEarth in New York. Everyone seems to be talking about 2020. You see projections in the news, important milestones ahead. Many of our clients have ambitious sustainability targets set ...

Forum - Blog - Anonymous - 02/03/2012 - 10:10am - 0 comments

Behaviour change gets a boost from big business

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Green Futures - Article - Anonymous - 05/01/2012 - 10:15am - 0 comments

Three must-have apps for a sustainable 2012

2012 is not going to be easy. Against a backdrop of economic stagnation in the west, civil society unrest in all sorts of places, and continued volatility in commodity markets, the going will be tough for business. It's also possible that progress ...

Forum - Blog - Sally Uren - 30/01/2012 - 6:28pm - 1 comment

Preparing the business for the future using new consumer typologies

Jack Cunningham is Climate Change & Environment Manager at Sainsbury’s. Two months ago we joined Unilever and Forum for the Future to launch “Consumer Futures” . It's been a significant year for important sustainability ...

Forum - Blog - Jack Cunningham - 09/12/2011 - 9:15am - 0 comments

6 ways Unilever has achieved success through sustainability - and how your business can too

A year ago this week, Unilever launched its Sustainable Living Plan (USLP), one of the most ambitious strategies that a global company has ever embarked on. Pioneering a bold new business model, the company pledged to double in size at the same time as ...

Forum - Blog - Sally Uren - 20/01/2012 - 12:29pm - 0 comments

Shopping for tomorrow

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Green Futures - Article - Sally Uren - 24/10/2011 - 5:43pm - 0 comments

New York, October 2011 - can brands and marketing deliver a sustainable future?

Seventy five per cent of an audience of sustainability professionals at a Forum for the Future/Guardian Sustainable Business event thought yes. Well, the question was a little more nuanced: “Do you think it’s realistic for big brands to pioneer ...

Forum - Blog - Sally Uren - 16/11/2011 - 2:09pm - 1 comment

Big brands mean [sustainable] business

This morning we held an inspiring, theatrical event with our partners, Unilever & J Sainsbury plc, to launch and debate Consumer Futures 2020 , our latest set of scenarios and recommendations. Anyone still feeling dozy at 8.30am in ...

Forum - Blog - Fiona Bennie - 21/10/2011 - 1:40pm - 1 comment

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