Together with the Better Cotton Initiative, many brands are investing serious time and money to improve their supply chains. But are consumers confused by differing sustainability programmes? Virginia Marsh investigates.
Fast fashion means tonnes of clothes end up in landfill, but several new initiatives are now repurposing and recycling used textiles – including turning them back into raw materials, says Katherine Rowland.
I'm so excited about the new company Wool & Prince, which has developed a merino wool based fabric which resists wrinkles, odors, and when made into a shirt looks just like your beloved cotton button down.
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