Creative industries

Cotton 2040

Towards a collaborative platform for the global cotton industry to drive a systemic shift for sustainability

“Connecting things does not make the world smart”

You have to empower people for radical change, says Hugh Knowles, founder of the Internet of Things Academy and Head of Innovation at Forum for the Future.  

Five brands look to art for inspiration

How IBM, Intel, MINI, Selfridges and Tiger Beer each worked with artists to find new avenues for innovation.

Why I draw: Giorgia Lupi on the art of visual understanding

Giorgia Lupi, information designer and co-founder of Accurat, explains how drawing can lead to new ways of seeing and understanding.



Colour for communities

Anna Simpson asks David Brunt about the brand value of social impact.

The Additive Toolbox

Harnessing the power of additive manufacturing for good

Brands need to keep up with new thinking about human behaviour

David Hall, Founder and Executive Director of Behaviour Change, argues we’ve moved beyond the time where every new initiative had to be a brand.

A brief biography of brands

Anna Simpson asks how brands emerged, what value they have brought, and where they might be going. 

MIT Architect proposes the use of 4D printing to create smart reactive materials

MIT architect Skylar Tibbits has been experimenting with 4D printing and envisaging its use in the built environment.

Don’t call me ‘Millennial’

Today’s language won’t speak to the next generation, say Harriet Kingaby and Jen Katan.