Consumer engagement

How neuromarketing can unlock cross-cultural understanding

Professor Gemma Calvert of the Institute for Asian Consumer Insight discusses new techniques that could be key to the future of global brands.

“Connecting things does not make the world smart”

You have to empower people for radical change, says Hugh Knowles, founder of the Internet of Things Academy and Head of Innovation at Forum for the Future.  

Personal care: a systems approach

Top retailers come together to put the personal care sector on track for a sustainable future.

The Internet of Things: a tectonic technology shift for brands

Our real and virtual lives are merging in ways that transform brand-consumer relations and leave no industry unchanged, says Andy Hobsbawm.

Five brands look to art for inspiration

How IBM, Intel, MINI, Selfridges and Tiger Beer each worked with artists to find new avenues for innovation.

Why I draw: Giorgia Lupi on the art of visual understanding

Giorgia Lupi, information designer and co-founder of Accurat, explains how drawing can lead to new ways of seeing and understanding.

 

 

Next steps for the Beauty and Personal Care Summit

Following the unprecedented summit in September, this joint blogpost from Target, Walmart and Forum for the Future highlights the three priority initiatives now moving forward.

 

A matter of perspective

The world is made up of networks. You. Your family. Your friendship group. The place you work. The city you live in. The roads and railways you travel on. Everything about your life forms part of a non-linear, multi-faceted network.

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