Consumer engagement

Let’s change our tone on energy

Although Big Energy Savings Week is in full swing, you could be forgiven for missing the positive energy that this worthwhile and ambitious undertaking should represent.

A brief biography of brands

Anna Simpson asks how brands emerged, what value they have brought, and where they might be going. 

Brands face a game of thrones

Stefan Liute, Director of Storience, introduces a series of special features on the future of brands with a challenge.

Don’t call me ‘Millennial’

Today’s language won’t speak to the next generation, say Harriet Kingaby and Jen Katan. 

Collectively

A global platform scaling up innovations and inspiring a generational shift to a new normal

Collectively!

It’s a big day today.  The new platform, collectively.org, goes live!

Retail Horizons: Picture these four low-carbon business models

This article first appeared on GreenBiz.com and is the tenth in a 12-part series about the future of US retail for the

Direct marketing innovations help brands build better relationships

Sophisticated multi-media campaigns and subtler uses of data are helping brands to communicate with customers in ways that that benefit both parties.

Hilton, Marriott line up for TripAdvisor’s GreenLeaders scheme

More than 80% of travellers want their hotels to have environmentally-friendly practices, according to TripAdvisor, which is expanding a scheme to help them make greener choices.

Businesses must lobby for long-term thinking, says Ian Cheshire

We aren’t only piling up sandbags, we are piling up costs – says Kingfisher’s Group Chief Executive.

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