Consumer engagement

Five brands look to art for inspiration

How IBM, Intel, MINI, Selfridges and Tiger Beer each worked with artists to find new avenues for innovation.

Why I draw: Giorgia Lupi on the art of visual understanding

Giorgia Lupi, information designer and co-founder of Accurat, explains how drawing can lead to new ways of seeing and understanding.

 

 

Next steps for the Beauty and Personal Care Summit

Following the unprecedented summit in September, this joint blogpost from Target, Walmart and Forum for the Future highlights the three priority initiatives now moving forward.

 

A matter of perspective

The world is made up of networks. You. Your family. Your friendship group. The place you work. The city you live in. The roads and railways you travel on. Everything about your life forms part of a non-linear, multi-faceted network.

Co-creating the future

Collaborative design and co-creation projects are redefining the way brands work.

For sponsorship to work well, it needs to be meaningful

Public backlash against  BP's funding of Tate is raising questions about the ethics of funding partnerships.

Four scenarios for the year 2030 to make brands sit up

We ask how brands might respond to four scenarios for the future of the US retail market, drawn from the Retail Horizons toolkit.

Civil society is calling on brands, says Sally Uren

If corporates are to achieve any degree of social transformation, marketing departments need to be on side, says the Chief Executive of Forum for the Future.

Brands need to keep up with new thinking about human behaviour

David Hall, Founder and Executive Director of Behaviour Change, argues we’ve moved beyond the time where every new initiative had to be a brand.

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