Brands

Beyond greenwash to greatness: big brands are turning into society’s problem-solvers

The Economist Intelligence Unit says social marketing is a top five trend for 2014 and new research says that purpose-driven messages live longest in consumers’ minds.  If your brand wants to stand-up and stand

Understanding desire

With the launch of her book, Anna Simpson proposes a new role for brands: not manufacturing desire through clever campaigns, but responding to it with integrity.

When we’re looking for a solution, more often than not we head to the shops.

Circular Economy Investigations

Examining how we can enable the shift towards a circular economy

Understanding desire

With the launch of her book, Anna Simpson proposes a new role for brands: not manufacturing desire through clever campaigns, but responding to it with integrity.

Marketers can save the world – here’s where they need help

“If I'd asked customers what they wanted, they would have said, a faster horse" - Henry Ford, Founder of Ford Motor Company

Investing in Good Nutrition

Looking at the growing risks food companies and their investors face by producing unhealthy food - and the wider benefit of investing in good nutrition

Why we need a new conversation about energy

This guest blog post was written by David Hall, Executive Director of Behaviour Change

How brands can get under our skin

There’s a house on Long Island that can keep you young. At least, that’s what the architects claim – and it’s no small matter in an ageing world. If I asked you what you’d look for in your ideal home, you might reply ‘a space to unwind’, or ‘a little love and laughter’.

How brands can get under our skin

Our sensory experience is fundamental to our physical and mental wellbeing – but too often brands treat it as an after-thought, says Anna Simpson, author of ‘The Brand Strategist’s Guide to Desire’.

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