Behaviour change

Civil society is calling on brands, says Sally Uren

If corporates are to achieve any degree of social transformation, marketing departments need to be on side, says the Chief Executive of Forum for the Future.

Brands need to keep up with new thinking about human behaviour

David Hall, Founder and Executive Director of Behaviour Change, argues we’ve moved beyond the time where every new initiative had to be a brand.

Threat of blackouts is a wake-up call

This article by Forum for the Future's Head of Energy, Will Dawson, is in response to National Grid’s Winter Outlook 2014, published today.

Four brands redefining their market

From affordable quality to drone delivery, these brands are looking beyond the status quo for long-term success.

Let’s change our tone on energy

Although Big Energy Savings Week is in full swing, you could be forgiven for missing the positive energy that this worthwhile and ambitious undertaking should represent.

Don’t call me ‘Millennial’

Today’s language won’t speak to the next generation, say Harriet Kingaby and Jen Katan. 


A global platform scaling up innovations and inspiring a generational shift to a new normal


It’s a big day today.  The new platform,, goes live!

The rise of Red Pill Moments

Jonathan Wise discusses the potential impact of a fresh perspective on our daily lives – professional and highly personal.

Retail Horizons: Does the sharing economy mean the end of retail?

This article first appeared on and is the eleventh in a 12-part series about the future of US retail for the