Behaviour change

A matter of perspective

The world is made up of networks. You. Your family. Your friendship group. The place you work. The city you live in. The roads and railways you travel on. Everything about your life forms part of a non-linear, multi-faceted network.

Colour for communities

Anna Simpson asks David Brunt about the brand value of social impact.

BuyPartisan app reveals companies' political affiliations

A new app has been launched that allows consumers to find out companies’ political donations and affiliations in seconds.

Four scenarios for the year 2030 to make brands sit up

We ask how brands might respond to four scenarios for the future of the US retail market, drawn from the Retail Horizons toolkit.

Civil society is calling on brands, says Sally Uren

If corporates are to achieve any degree of social transformation, marketing departments need to be on side, says the Chief Executive of Forum for the Future.

Brands need to keep up with new thinking about human behaviour

David Hall, Founder and Executive Director of Behaviour Change, argues we’ve moved beyond the time where every new initiative had to be a brand.

Threat of blackouts is a wake-up call

This article by Forum for the Future's Head of Energy, Will Dawson, is in response to National Grid’s Winter Outlook 2014, published today.

Four brands redefining their market

From affordable quality to drone delivery, these brands are looking beyond the status quo for long-term success.

Let’s change our tone on energy

Although Big Energy Savings Week is in full swing, you could be forgiven for missing the positive energy that this worthwhile and ambitious undertaking should represent.

Don’t call me ‘Millennial’

Today’s language won’t speak to the next generation, say Harriet Kingaby and Jen Katan.