A tool for building brand identity – with integrity

Thursday, 13 November 2014 by James Payne
Tags: Brands, Consumer engagement

James Payne introduces the Wayfinder: a tool to help brands find their purpose.

For sponsorship to work well, it needs to be meaningful

Wednesday, 05 November 2014 by Jessica Naylor
Tags: Brands, Consumer engagement, Value chains

Public backlash against  BP's funding of Tate is raising questions about the ethics of funding partnerships.

BuyPartisan app reveals companies' political affiliations

Tuesday, 04 November 2014 by Will Simpson
Tags: Behaviour change, Brands, Consumption, Investment

A new app has been launched that allows consumers to find out companies’ political donations and affiliations in seconds.

Four brands redefining their market

Tuesday, 28 October 2014 by Rob Greenfield
Tags: Behaviour change, Brands, Communications , Consumer engagement, Retail

From affordable quality to drone delivery, these brands are looking beyond the status quo for long-term success.

A brief biography of brands

Thursday, 23 October 2014 by Anna Simpson
Tags: Brands, Consumer engagement, Creative industries

Anna Simpson asks how brands emerged, what value they have brought, and where they might be going. 

Brands face a game of thrones

Monday, 20 October 2014 by Stefan Liute
Tags: Brands, Communications , Consumer engagement

Stefan Liute, Director of Storience, introduces a series of special features on the future of brands with a challenge.

How futures can transform the world today

Friday, 19 September 2014 by Anna Simpson
Tags: #theBIGshift, Communications , Innovation

A futures mindset frees us from everyday constraints on system change and helps us identify new ways  of achieving our goals, says Anna Simpson.

From UN associate to global innovation consultant

Friday, 12 September 2014 by Katie Shaw
Tags: Education, Innovation, Leadership , Sustainable business

Menka Sanghvi explains why collaboration is at the heart of her work, and how approaches to innovation differ in the public and private sector.

Stronger local and transborder policies needed to tackle air pollution

Monday, 08 September 2014 by Ibrahim Maiga
Tags: Carbon, Cities , Innovation, Transport

Tougher treaties that penalise polluters while also providing incentives to stop, as well as new technological solutions, are vital for improving global air quality.

Why sustainable innovation prizes should reward collective intelligence

Wednesday, 03 September 2014 by Lizzie Rivera
Tags: Innovation

Forum for the Future and the Technology Strategy Board are exploring how competitions can reward collective intelligence, increasing the impact of funding for innovative projects.

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