How neuromarketing can unlock cross-cultural understanding

Friday, 12 December 2014 by Gemma Calvert
Tags: Brands, Consumer engagement, Retail

Professor Gemma Calvert of the Institute for Asian Consumer Insight discusses new techniques that could be key to the future of global brands.

Personal care: a systems approach

Wednesday, 03 December 2014 by Anna Simpson
Tags: Brands, Consumer engagement, Health, Retail

Top retailers come together to put the personal care sector on track for a sustainable future.

Made in India: five companies demonstrate global leadership for the climate

Tuesday, 02 December 2014 by Neeta Lal
Tags: Carbon, Energy, Sustainable business

Neeta Lal describes how businesses in India are decoupling growth from carbon emissions, as five Indian companies make CDP’s Global A-list.

Gutter oil alert: appetite for trusted brands grows following food scandal

Thursday, 27 November 2014 by Will Simpson
Tags: Brands, Consumer engagement

Brands in East Asian markets must show that they are safe to maintain consumer confidence.

String3: Taking transparency beyond commercial sensitivity

Tuesday, 25 November 2014 by Tim Wilson
Tags: Consumption, Manufacturing, Retail

To know where products come from, suppliers at every stage of the chain need to share information. Tim Wilson reveals one way to encourage them to engage. 

 

A tool for building brand identity – with integrity

Thursday, 13 November 2014 by James Payne
Tags: Brands, Consumer engagement

James Payne introduces the Wayfinder: a tool to help brands find their purpose.

For sponsorship to work well, it needs to be meaningful

Wednesday, 05 November 2014 by Jessica Naylor
Tags: Brands, Consumer engagement, Value chains

Public backlash against  BP's funding of Tate is raising questions about the ethics of funding partnerships.

BuyPartisan app reveals companies' political affiliations

Tuesday, 04 November 2014 by Will Simpson
Tags: Behaviour change, Brands, Consumption, Investment

A new app has been launched that allows consumers to find out companies’ political donations and affiliations in seconds.

Four brands redefining their market

Tuesday, 28 October 2014 by Rob Greenfield
Tags: Behaviour change, Brands, Communications , Consumer engagement, Retail

From affordable quality to drone delivery, these brands are looking beyond the status quo for long-term success.

A brief biography of brands

Thursday, 23 October 2014 by Anna Simpson
Tags: Brands, Consumer engagement, Creative industries

Anna Simpson asks how brands emerged, what value they have brought, and where they might be going. 

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