At Forum for the Future we are tackling some of the biggest challenges our food system faces and dysfunctional supply chains are one of those. So in 2007, we brought together people and organisations from across the UK dairy supply chain to collaborate on a vision and framework for the future of the industry.
In April 2012, we launched the Dairy 2020 Vision and Guiding Principles in the House of Commons. Dairy 2020 represents the largest industry coalition ever to have collaborated on the sustainability agenda. Have a look at our case study of the project's journey from ambition to reality - just click on the image above.
As you can imagine, facilitating over 40 organisations through a complex and sometimes tricky futures process is neither quick nor easy. We’re made a short animation to show the process we used. It has a cow driving a rocket and girls in rollerskates – see what you think.
Find out more at our dedicated website: http://www.dairy2020.com