The part of me with an admitted shoe penchant loves this. But so does the design geek. And the sustainability nerd. Let me explain what ‘this’ is first. A ‘base’ shoe, a nice, plain looking navy mary jane with a flat leather sole. But then…The next picture shows a kitten heel. And then there is something with ankle straps! And then there is a slightly school marmish lace-up back with a low heel!!
Image from: Daniela Bekerman
Ladies – this is the modular shoe.
Daniela Bakerman, an Israeli designer, has created this concept shoe with the aim of enabling different everyday looks by using the same shoe and simply switching the heel. From a sustainability perspective, this is a fun, clever way of reducing material use. Not to mention that every shoe-wearer worth their salt knows that the heel goes first, so it’s also a great way of making your favourite pair last longer. From a strictly fashionista point of view, I love the idea of being able to transform one accessory into three or four different looks by making one quick, simple switch.
With consumers increasingly seeking meaningful choice and the ability to personalize products and services to their identities, this is a great example of the kind of thing we’ll be shopping for in the future.