I found myself on the last page of my handbag notebook recently, so, like any good communications professional, I knew a replacement was needed – and sharpish.
I'd read an article in the New York Times questioning the Moleskine notebook’s links to creative genius, so decided to go and check out just what the fuss was all about.
I trundled off to Broadway Market in east London the next Saturday morning in search of an independent bookstore (tick supporting local businesses). I wasn't disappointed, and soon found myself spinning a carousel stand of these multi-coloured, on-trend, leather-bound pads. Having gasped quietly at the price, I reassured myself that it would surely be worth it given the excellent environmental standards to which they must have been produced, in order to justify their price.
Could I spot an environmental declaration, recycled or FSC, beneath the cellophane wrapping? Oh no. On the display stand? Wrong again. I asked the shop owner, who had nothing to give (other than the fact that Picasso liked the notebooks, which, as we know, is questionable). I left empty-handed.
A few days later, I headed for the high street with a colleague, and to Ryman – surely they stock recycled paper there, right?
And yet we were still baffled. Where were the labels? What happened to this trend for transparency? If a pair of sustainability professionals can't figure out which notebook is best for the planet from the information on offer, what chance does your mainstream, time-poor shopper stand?
"Maybe," I said, "FSC has become so mainstream it's assumed all notebooks sold here would be certified?"
"Huzzah", we agreed. That must be it. Surely?
I got impatient, and bought a notebook on that assumption. Returning to the office, the notebook was unwrapped, and not a label was found.
At a time of label-excess, I never thought I'd miss one so much.
Thank goodness, then, for the likes of Arjowiggins Graphic and their Environmental Benefits Statements. They know the impacts of their recycled and FSC-certified papers so well they are able to calculate, for specific print runs, the environmental savings in terms of water, carbon, wood and more, compared with if printing had been done on virgin sheets.
I duly felt pretty smug a few weeks later, when I received the latest stats on Green Futures magazines' savings:
|CO2 & greenhouse gases||2,060 kg|
*since tracking our impact from 2011
That's no insignificant amount. And you'll find those figures clearly stated alongside the FSC logo, tailored to every print run, in each magazine we print.
It’s good to be in the know.