Ben Tuxworth, 22nd December 2009, Business, Climate change, General, International
As Copenhagen diminishes in the rear-view mirror, we must still do whatever we can to stop it also sinking beneath the waves.
What should organisations make of the Copenhagen Accord (or if you find accord just too challenging, ‘letter of intent’)? With its questionable traction, action-free plan to keep temperature rises under two degrees, vague suggestions about using the markets, technology and forests er…somehow, and unappealing invitation to all nations to record whatever voluntary commitments they’d like to make in a special register, it doesn’t exactly help you believe in Santa again. As China distances itself even from this weedy document, leaving no clear path to something more binding next year, it would be perfectly reasonable to find the whole thing pretty depressing.
Whether you blame Denmark, China, or the UN itself, organisations – particularly businesses - hoping that Copenhagen would bring some clarity on the carbon regime they should be planning for, will have to wait. With no clear shared targets, timetable, or approach to markets, the temptation to wait and see before making investments – and then pile into countries with weaker carbon regimes – will be hard to resist. Some companies are already making it clear that if governments were expecting them to make the big investments in the low-carbon transition, they have utterly failed to create the environment required.
It would be easy to throw our hands up in despair. But as with all such crises, of course, this is exactly when leadership has to stand up. As Ronan Dunne, CEO of Telefonica O2 pointed out at a recent Forum for the Future event, decisions where you can analyse the numbers for an answer don’t need leaders. Ditto moments when everyone knows what to do. It’s time to decide what you really think about it all, and take a stand.
But in the face of uncertainty about carbon, what’s the right leadership stance to adopt? Before COP 15 we had five arguments for action. One was that a future regulatory environment on carbon constituted a risk too potentially expensive to ignore. That one may be on hold. But the others – the arrival of peak oil; the fact that most of what you would do to decarbonise makes social and economic sense anyway; the lesson of history that responding to a constraint can drive game-changing innovation; and the awful truth that there are plenty of other, much less debatable environmental challenges already at the gate – all still stand. Now’s the time to make the most of them.
So the post-Copenhagen world means pushing on with pretty much all those things that made business sense at the end of November. And ultimately it means remembering that, somewhere out there in the darkness, climate change itself grinds on, indifferent to our hopes, fears and failed conferences, and still the greatest challenge facing humanity.
Merry Christmas!
Comments
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how do you encourage businesses to take sustainability seriously
Hello Ben,
First of all may I congratulate you on all the hard work you and your colleagues put in to the cause.
I have been following the Copenhagen summit and the forum for the future website very passionately.
I am studying sustainability at Bath Spa University and am doing my dissertation question on the issue.
My question is
' How do you encourage businesses to take sustainability seriously within a capitalist economy?'
I want to try and do everything I can within my power to get people thinking.
I was wondering what your thoughts were on this and whether you could give me some feedback for further research on my question.
many thanks
Richard Bidgood
A good question...
Businesses taking sustainability seriously is clearly the name of the game at the moment, and the good news is that many of them are. In fact I think it's probably fair to say that pretty much any large business you can name now has a story to tell on taking sustainability seriously. Some of these stories are more convincing than others, but by and large they have bought the business case for sustainability, at least in terms of the management of costs and risks. A growing number even see sustainability thinking as the key driver of innovation in the coming years - and are thinking hard about the products and services we will all want and need in a sustainable world.
So that's quite encouraging, but the average business is still far from sustainable, and progress, even on some of the basics like energy or waste, is nothing like as fast as it needs to be if we are to avoid the sort of miserable ecological collapse that the data on environmental change points towards. Much of what needs to be done requires a long term view and investment thinking to match. So businesses that take a leadership position are taking risks - making assumptions about the future business environment that are still difficult for investors to accept, and in that sense there are limits to what individual businesses can do when the game itself needs changing. For a thorough look at the nature of those changes have a look at Jonathon Porritt's book 'Capitalism as if the World Matters', which explores in some detail the question of whether capitalism itself can be sustainable. His view? A qualified 'yes' - but some serious work to be done if we are to get there.
Re: A good question
Thank you very much for your reply Ben, it is much appreciated.
And for Porritt's book, I already have a copy and am powering through it.
regards
Richard